The rewrite pattern
A strong bullet typically follows: Action + Scope + Tools + Outcome.
Before → After examples
- Before: “Responsible for reporting dashboards.”
After: “Built weekly KPI dashboards in Looker (SQL) used by 12 stakeholders to track funnel conversion and prioritize experiments.” - Before: “Worked on customer onboarding.”
After: “Redesigned onboarding flow (email + in-app) and reduced time-to-first-value from 7 days to 3 days.” - Before: “Helped with process improvements.”
After: “Standardized support triage process and cut average first-response time by 25% while maintaining CSAT.”
How to add numbers without lying
- Use ranges if you’re unsure (“~10–15 stakeholders”, “hundreds of tickets/month”).
- Use operational metrics you can defend (cycle time, throughput, cost, quality, volume).
- If you can’t quantify outcome, quantify scope and decision impact.
Use bullets to improve job match
Your bullets are where “keywords” become proof. Combine this with Job Description Matcher and Keyword Scanner.
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